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EYETRIBE Pty Ltd designs & distributes super stylish kids' sunglasses. Our focus is on protecting little peepers from harmful UV damage and setting new standards in kids' sunglasses globally.

EYETRIBE actively promotes the importance of eye protection for children whilst keeping a very close eye on style.

Established in June 2007, EYETRIBE now supplies sunglasses to 250+ accounts across Australia and has distribution in the UK, Germany, France, The Netherlands, Canada, India, Hong Kong, Singapore and New Zealand.

EYETRIBE Managing Director, Bec Bennett, has extensive experience in the eyewear industry following 5 years as Category Manager at Oakley South Pacific and 3 years as Senior Eyewear Brand Manager for the Cancer Council Australia.


Sun protection during childhood is critical, as damage from UV radiation is cumulative & overexposure to sunlight, can result in chronic skin and ocular damage. The most effective way to protect children’s eyes from harmful UV rays, is to make sure they are always wearing sunglasses that comply with the Australian standards AS/NZS: 1067.

SQUIDS & Mini SQUIDS sunglasses are made from light weight, heat resistant ‘AQUAFLEX’ material that FLOATS in water and is hyper-flexible. SQUIDS’ moulded temples & close fitting wrap design are big on comfort and stay firmly wrapped around small faces. Shatterproof polycarbonate lenses provide 100% UV protection to ensure little ‘peepers’ are always well protected.

The Frankie Ray eyewear range is a collection of super stylish designs for mini fashionistas aged 2 – 12 years. The very latest fashion looks are achieved by combining international trends with an imaginative kids’ twist and a distinctive Australian flavour.

Frankie Ray takes pride in protecting young eyes against the harmful effects of UV damage and with a wide variety of vintage, classic and contemporary frames, Frankie Ray has got every occasion covered.

With new eyewear collections due for release in 2012 (including shades for the ladies!), be sure to keep your eye on EYETRIBE!

Featured Right: Bec Bennett (Owner) & daughter Jemima